Thesis
AI has rewritten the playbook for software development—faster delivery, higher quality, lower cost.
The big firms have no incentive to adapt.
That's why we exist: to help ambitious companies seize the advantage now.
Selected Work
Operator-grade outcomes for teams that needed to move — from iconic enterprises to PE-backed operators.
Fortune 100 Company
Helped nearly double delivery velocity, launch their app now used by millions, and ship some of their first product management AI agents.
Publicly traded education company
Embedded senior, AI-ready product talent. The team is now shipping at meaningfully higher velocity than before.
Leading private equity firm
Advising on product and AI diligence for potential acquisitions, and serving as operating advisor to portfolio companies to accelerate the business.
The Gap
Most lack the fire and the organizational will to keep up with all this change
Agile is dead. AI changed the rules.
Sprints are too slow. Our proprietary method for documentation, ceremonies, and reviews changed the game.
QA-less, for Quality
Automated testing built right in to unlock massive velocity
Arch Skills Required
Security. Scalability. Release Mgmt. A codebase where the left hand knows what the right hand is doing.
Contact Us
Let's talk about reshaping your workforce, building custom software, or modernizing your stack.
We got started in 2023 with a single mission
Spruce22 is an AI-native product and transformation studio for retail/DTC and growth-stage operators. We help leadership teams build great product, ramp their execution engine, and turn AI ambition into shipped reality — with operator-grade rigor.
What we do
- Fractional CPO & product leadership
- AI transformation sprints — scoped, time-boxed outcomes
- Embedded senior, AI-ready product talent
- Workforce transformation for the Human + Agents model
- Modernizing risky legacy systems
- Operating advisor to PE firms and their portfolio companies
Our Team
Meet the leaders driving the transformation of how digital product is made.
Bob Bennett is a product management, AI and velocity expert with a proven track record leading digital transformations at iconic companies. As Global GM of Nike App, he led the product from concept to over $1B in e-commerce across 19 countries. At Petco, he was a key force in the company's turnaround from a shrinking business to a successful IPO in 3 years. Currently founder of Spruce22, Bob specializes in boutique product management consulting, helping teams boost performance and transform delivery.
Ryan Palmer is a senior technology leader with extensive experience in systems and platform delivered products, focusing on AI innovation, enterprise software, and digital transformation. He has led AI initiatives before they were mainstream, directing product SW and IT operations across global enterprises and startups. Ryan's career highlights include leading a 3,000-person organization at HP Inc, co-founding ZHealth (scaling to $50M valuation), developing Intel's first wearable system-on-chip, and pioneering digital innovation at Adidas. He is an expert in AI business models, operational excellence, and building high-performing technology teams.